E-commerce, simply put is commercial transactions conducted electronically on the Internet. It is a transaction of buying or selling online. Famous brands like Amazon, Flipkart are some of the top names of e-commerce websites that have pervaded millions of homes around the globe.
Why does E-Commerce need Digital Marketing?
Simply put, digital marketing or online marketing is the marketing of products or services using digital technologies, mainly on the internet but also on mobile phones, display advertising, and any other digital medium.
It has become essential in today’s world as with both competitors and potential customers constantly online, it is the only way to stay ahead. Digital marketing is also eco-friendly, another buzz word in today’s society. There is no need for materials to be consumed which means that there is less harm done to the environment. This really helps to get the name of your business out there where it matters! Let us have a look at some of the online marketing strategies for an e-commerce website.
9 online Marketing Strategies for E-commerce Website are:
Traffic on your websiteFor people to first view your product they have to visit your website. How can you ensure traffic to your website? It can be done by the quality and original content such as blogs and press releases and by inserting keywords into the content. Inserting keywords is a sure shot strategy of ensuring more footfalls.
Give a face to your businessEven though Facebook and Twitter seem to have become the new marketing platforms, the traditional media still plays a huge role in the success of a venture even if it is online. The company should be accessible to the press, it should reach out to the press and establish a face of the company. Whether it’s the CEO or any other functionary, he or she should know the ins and outs of the company.
Content marketingContent marketing involves the creation and sharing of online material. It does not explicitly promote a brand but the intention is to stimulate an interest in the product or services. It piques the curiosity!
Social media Marketing for Audience EngagementThis is a platform used to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Email Marketing AutomationIt is like a second brain for your business that helps you find and connect with your audience so that brand building is easier. It simply allows automation to handle the marketing aspect of your business so that you can focus your attention on more important things.
Video MarketingBusinesses create short 2 to 5-minute videos about specific topics and then upload the same to various video sharing websites like YouTube for distribution and exposure thus providing an excellent platform for marketing.
Search Engine OptimizationThe words that users type into the search box carry extraordinary value and can make or break an e-commerce venture. Targeted traffic to a website provides publicity, revenue, and exposure to no other channel of marketing.
Search and Display AdvertisingIf you as a business know the difference between the two forms of advertising, you will be able to zero in on the right strategy. People who come across search ads are already looking for your product while display ads are normally shown at the beginning of a video or browsing the web.
Mobile MarketingWith people glued to their handsets 24X7, Mobile marketing is a digital marketing strategy aimed at reaching its target audience on their smartphones, tablets via email, SMS, MMS, and apps.
Thus, e-commerce businesses need to know which particular mix of digital marketing strategies would be best suited for them.
Contact Rssquarz as Digital Marketing Company in Pune:
It is an online marketing company in Pune providing digital marketing services. They are a one-stop solution for all the digital marketing needs of an e-commerce venture. Their services include Search Engine Optimization and Social Media Marketing. Please contact us for all your e-marketing needs!