Digital Marketing: Things to know

Digital marketing is very important for every company and something every company has to give due consideration to. It is not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are.

7 Fundamentals for Digital Marketing Success

7 Fundamentals for Digital Marketing Success provides you a very simple framework for developing the key elements which are required for successful B2B online marketing in your business.

1st Fundamental – A Flexible Website

The 1st fundamental is the need for a reliable and flexible website, which gives you a permission to manage your content effectively in-house.

2nd Fundamental – Regular and Fresh Content

The 2nd fundamental is to move more and more into the world where our prospective customers have the power to seek us out on the web, we need to leave content for them to know more about our business.

3rd Fundamental – Building a Steady Stream of Visitors

The 3rd fundamental is nothing but building a steady stream of visitors to view the content wherever you have deployed it.

4th Fundamental – Marketing Automation

The 4th fundamental is to attempt to engage with people who not only express an interest in what you have to sell but also capturing their details and taking them through a multi-step nurturing process that educates them enough so that they understand the benefits and know how to buy from you.

5th Fundamental – Developing a Social Face to the Company

5th fundamental is to develop a social face to the company. This might involve participating in one or more of the social networks like Twitter, Facebook, Instagram or LinkedIn.

6th Fundamental – Implementing Monitoring and Tracking Systems

The 6th fundamental is to embrace, implement and use a system that helps you in monitoring and tracking all of the interactions with you and your company.

7th Fundamental – Well Optimized Conversion Processes

The 7th and last fundamental is about optimizing the processes in your business to maximize conversions. The process of nurturing your relationship with a 1st time visitor through to them becoming a customer will normally take some time and go through multiple stages.

Types of digital marketing strategies: –

Success begins with a good plan with proper execution. A good plan begins with research to understand which solutions might offer the best outcomes for your challenges.

Social Content Calendar

A successful marketing effort relies on your ability to deliver proper content that audiences are willing when they are willing for it.

Marketing Trend Report

A myriad of tools and options are developed for marketers and advertisers to get engaged online, and we set out to see which are rising in popularity.

The Influencer Marketing Discussion Trending On Twitter

After learning which marketing tools are most searched, we turned to Twitter to find out what marketing influencers are saying about the industry.

Marketing Conversation

When it comes to value-added services influencers follow what they preach.

Five steps to an effective digital marketing strategy


The first and important step is to define the goals for your business in a way that you become aware of the next steps needed to achieve your goals.


The audience, Business, Goals, Existing assets should help you more about your business.


The actual planning of the digital marketing strategy is led by the documentation of the goals and the existing assets.


Planning becomes action in this step. The more detailed the plan, the higher chances to enjoy its execution and avoid any other surprises.


Measurement of Digital Marketing efforts occurs in every stage, from planning and defining the KPIs to the execution and analysis of what works and what needs to be improved.

Therefore, the business websites are really important to increase online presence and hire one of the digital marketing agency for getting leads and reach to potential customers. RSsquarz Tech Solutions is attending numerous high profile corporate houses based in Pune, Mumbai, Chennai, Bangalore and across India for their digital marketing service requirements.

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